Every great startup is an act of alchemy, turning panic into progress, chaos into clarity, and conviction into something that can’t be killed.

Welcome to the first episode of Oversubscribed, where Brendan Hill brings together Thomas Kelly (Co-Founder and CEO at Heidi Health), Liam Millward (Co-Founder and CEO at Instant), and Charlie Gearside (Co-Founder at Eucalyptus), to dissect the decisions that separate endurance from extinction. They talk about near-death pivots, hiring A-players, and why distribution so often beats product. No theory. No vanity metrics. Just the real psychology of building under pressure.