Cracking AI Growth & Retention: How Instant & Relume scaled from $0 to $10m

Cracking AI Growth & Retention: How Instant & Relume scaled from $0 to $10m

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Episode Summary

How do AI companies scale this fast without breaking?

Eight figure revenue in competitive markets. Products that double revenue in a single month. Customers who tattoo your logo on their body. Not growth hacks. Not hype. Real traction, earned the hard way.

Brendan Hill sits down with Daniel Slater from Relume, Liam Millward from Instant, and Sally Yu from King River Capital to unpack what actually drives breakout AI companies in 2025. The answer is not building more features. It is obsession with distribution, ruthless focus on speed to value, and teams that move faster than their competitors think is possible.

Relume did not start as an AI startup. It started as an agency. Building websites manually, feeling the pain firsthand, and removing the work that should never have existed. Instant did not find product market fit once. It found it three times, killing products, rebuilding teams, and learning the hard way that revenue without stickiness is a mirage. And from Silicon Valley, Sally Yu shares what she sees across the fastest growing AI companies in the world, why community is becoming the real moat, and why founders with unwavering conviction now win disproportionately.

They talk candidly about churn, mistakes, hiring A players, monthly execution cycles, and why most AI products fail not because the tech is bad, but because the company moves too slowly. This is a conversation about momentum. About earning distribution. About building products people would fight to keep.

If you want to understand how modern AI companies actually scale, and what it takes to stay ahead once you do, this episode is for you.

Chapters:

00:00 Introduction to the Guests and Their Successes

03:15 Slater's Journey with Relume: From Agency to AI

10:26 Liam's Evolution with Instant: AI-Powered Marketing

15:02 The Importance of Distribution in Startup Growth

19:16 Community Engagement and Innovative Marketing Strategies

28:48 Community Building Through Events

32:11 The Shift in Growth Metrics

35:27 The Importance of Product-Led Growth

42:12 Understanding and Reducing Churn

52:29 Retention Strategies in High-Growth Companies

56:16 Transitioning to AI-Driven Products

01:05:10 Funding and Growth Strategies

01:07:21 Transitioning to Self-Service Models

01:09:14 Expanding into the U.S. Market

01:11:09 Building a Motivated Team

01:15:07 Hiring A-Players and Company Culture

01:20:03 Leveraging AI for Productivity

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