Go-to-market
Also: GTM
How you reach customers and turn them into revenue — the channels, motion and pricing that get the product sold.
A great product with a weak GTM loses to an average product with a great one; the motion has to fit who you sell to.
Hear it from people who've done it
Get the real-world version of "Go-to-market" drawn from hundreds of conversations with founders and investors.
Ask the Network →Episodes on Sales & GTM
Pick My Brain with Alan Jones · 19 August 2026
Why You Should Think Global From Day One: Ilana Elbaz on Deel
Pick My Brain with Alan Jones · 12 August 2026
How Do You Grow a Marketplace When Both Sides Are Slow? Ishan Dan on RegenX
Pick My Brain with Alan Jones · 29 July 2026
How Do You Sell Software to an Industry That Won't Change? Mitchell Baker on Claimstack
Product-led growth
A motion where the product itself drives acquisition and expansion — free trials, self-serve sign-up, viral loops.
Ideal customer profile
A precise description of the customer you serve best — the one who buys fastest, stays longest and pays most.
Land and expand
Winning a small initial deal then growing the account over time with more seats, products or usage.
TAM / SAM / SOM
Nested market sizes — total addressable (TAM), serviceable (SAM) and the share you can realistically win (SOM).
← Back to the full glossary
Want a show like this for your fund or company?
We're W2D1 Media — the team behind the Day One Network, and we helped build Blackbird Ventures' Wild Hearts. We turn podcasts into trust, authority and pipeline.