Ideal customer profile
Also: ICP
A precise description of the customer you serve best — the one who buys fastest, stays longest and pays most.
Narrowing your ICP usually accelerates growth; trying to sell to everyone is why early go-to-market stalls.
Hear it from people who've done it
Get the real-world version of "Ideal customer profile" drawn from hundreds of conversations with founders and investors.
Ask the Network →Episodes on Sales & GTM
Pick My Brain with Alan Jones · 19 August 2026
Why You Should Think Global From Day One: Ilana Elbaz on Deel
Pick My Brain with Alan Jones · 12 August 2026
How Do You Grow a Marketplace When Both Sides Are Slow? Ishan Dan on RegenX
Pick My Brain with Alan Jones · 29 July 2026
How Do You Sell Software to an Industry That Won't Change? Mitchell Baker on Claimstack
Go-to-market
How you reach customers and turn them into revenue — the channels, motion and pricing that get the product sold.
TAM / SAM / SOM
Nested market sizes — total addressable (TAM), serviceable (SAM) and the share you can realistically win (SOM).
Product-market fit
The point where you've built something a market genuinely wants and pulls out of you faster than you can supply it.
← Back to the full glossary
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