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← Glossary
Growth & Go-to-Market

Land and expand

Winning a small initial deal then growing the account over time with more seats, products or usage.

Why it matters

It's the engine behind strong net revenue retention — cheaper to expand a happy customer than to win a new one.

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Get the real-world version of "Land and expand" drawn from hundreds of conversations with founders and investors.

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Episodes on Sales & GTM

Why You Should Think Global From Day One: Ilana Elbaz on Deel

Pick My Brain with Alan Jones · 19 August 2026

Why You Should Think Global From Day One: Ilana Elbaz on Deel
How Do You Grow a Marketplace When Both Sides Are Slow? Ishan Dan on RegenX

Pick My Brain with Alan Jones · 12 August 2026

How Do You Grow a Marketplace When Both Sides Are Slow? Ishan Dan on RegenX
How Do You Sell Software to an Industry That Won't Change? Mitchell Baker on Claimstack

Pick My Brain with Alan Jones · 29 July 2026

How Do You Sell Software to an Industry That Won't Change? Mitchell Baker on Claimstack
All Sales & GTM episodes →
Related terms

Net revenue retention

Revenue this year from last year's customers, including upsells and minus churn — expressed as a percentage.

Go-to-market

How you reach customers and turn them into revenue — the channels, motion and pricing that get the product sold.

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