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← Glossary
Growth & Go-to-Market

Land and expand

Winning a small initial deal then growing the account over time with more seats, products or usage.

Why it matters

It's the engine behind strong net revenue retention — cheaper to expand a happy customer than to win a new one.

Hear it from people who've done it

Get the real-world version of "Land and expand" drawn from hundreds of conversations with founders and investors.

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Go deeper

Episodes on Sales & GTM

What Makes a Founder Worth Backing at Pre-Seed? With Ilana Elbaz | GTM at Deel

First Cheque with Cheryl Mack & Maxine Minter · 19 July 2026

What Makes a Founder Worth Backing at Pre-Seed? With Ilana Elbaz | GTM at Deel
How Do You Sell Software to an Industry That Won't Change? Mitchell Baker on Claimstack

Pick My Brain with Alan Jones · 14 July 2026

How Do You Sell Software to an Industry That Won't Change? Mitchell Baker on Claimstack
Nathan Hill: Managing a Team of Agents Now — What's That Worth?

Building Tech Teams with James MacDonald · 13 July 2026

Nathan Hill: Managing a Team of Agents Now — What's That Worth?
All Sales & GTM episodes →
Related terms

Net revenue retention

Revenue this year from last year's customers, including upsells and minus churn — expressed as a percentage.

Go-to-market

How you reach customers and turn them into revenue — the channels, motion and pricing that get the product sold.

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