Product-led growth
Also: PLG
A motion where the product itself drives acquisition and expansion — free trials, self-serve sign-up, viral loops.
It can lower CAC dramatically but demands a product users can adopt without a salesperson holding their hand.
Hear it from people who've done it
Get the real-world version of "Product-led growth" drawn from hundreds of conversations with founders and investors.
Ask the Network →Episodes on Sales & GTM
First Cheque with Cheryl Mack & Maxine Minter · 19 July 2026
What Makes a Founder Worth Backing at Pre-Seed? With Ilana Elbaz | GTM at Deel
Pick My Brain with Alan Jones · 14 July 2026
How Do You Sell Software to an Industry That Won't Change? Mitchell Baker on Claimstack
Building Tech Teams with James MacDonald · 13 July 2026
Nathan Hill: Managing a Team of Agents Now — What's That Worth?
Go-to-market
How you reach customers and turn them into revenue — the channels, motion and pricing that get the product sold.
Flywheel
A self-reinforcing loop where each turn makes the next easier — more users create more value that attracts more users.
CAC
The fully-loaded cost of acquiring one customer — sales and marketing spend divided by new customers won.
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