The Lazy Sales Tactic That's Hurting Your Business | Ben King from Aviato Consulting

The Lazy Sales Tactic That's Hurting Your Business | Ben King from Aviato Consulting

The Lazy Sales Tactic That's Hurting Your Business | Ben King from Aviato Consulting

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Show Host

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Ben King is the founder and CEO of Aviato Consulting, a software and AI consultancy that ranked sixth in the AFR Fast 100 this year. Before starting Aviato, Ben ran the app modernisation team for Google Cloud across Asia Pacific, and when he left, he built essentially the same thing, but leaner and on his own terms. The company now has 95 people across Australia, India and Singapore, with around half of all work being AI-related.

In this episode, Ben joins Alan to talk about what it actually looks like to build and scale a technical consulting business in Australia, from the talent shortage that forces most serious engineering firms offshore, to the practical realities of using AI in production versus just prototyping. Ben is refreshingly direct about what works and what doesn't, including why he thinks signing a three-year deal with any AI provider right now is a mistake, why AI cold email campaigns do more damage than good, and why a physical piece of mail will outperform ten thousand automated messages every time.

Alan challenges Ben on the right tech stack for founders heading into 2026, how to get the most out of free cloud credits before you raise, and what product managers still do better than any AI tool on the market.

If you're a founder making decisions about how to build, who to hire, or which AI tools to trust with your business, this episode is worth your time.

Chapters

00:00 – Intro

06:07 – AFR Fast 100: ranking sixth and what the recognition felt like

08:05 – Legacy code, COBOL and how AI is cutting modernisation time in half

12:03 – Building a 95-person team across Australia, India and Singapore

17:54 – AI tools, app builders and the truth about building in production

22:33 – Why your first paying customer beats a free beta every time

26:22 – How Aviato uses AI in sales and why cold email campaigns backfire

31:05 – What founders should have in their stack heading into 2026

Resources

🎙 Ask Alan a Question – https://speakpipe.com/pickmybrain

🎧 More from Alan Jones – https://www.startupfoundercoach.com

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