Ethics in AI with Justin Tauber from Salesforce

Ethics in AI with Justin Tauber from Salesforce

Ethics in AI with Justin Tauber from Salesforce

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Episode Summary

Justin Tauber has spent nearly a decade inside one of the world’s biggest tech companies, first in strategic innovation, now leading Salesforce’s global work on ethical and human use of AI. With a background in cognitive science and design thinking, he’s become one of Australia’s most insightful voices on how technology and ethics can (and must) evolve together.

In this episode of In The Blink of AI, Georgie Healy sits down with Justin to unpack what “agentic AI” really means beyond the hype, and how enterprises can adopt it responsibly. Justin shares how scenario planning helps teams prepare for unpredictable futures, why prediction matters less than rehearsal, and how ethical constraints often spark the most original innovations.

They also dig into the growing problem of “shadow AI” inside companies, the trade-offs between startups and enterprises, and why Australia’s best AI opportunity might not be moving fastest, but safest.

If you’ve ever wondered what trust, transparency, and technology look like when they collide, this episode is your blueprint.

Chapters:

00:00 - Intro

05:20 - The rise of multimodal thinking

08:05 - Scenario planning and future rehearsal in AI

09:01 - Inside Salesforce: what an ethical AI team actually does

11:47 - Strategy vs policy: why most “AI strategies” aren’t strategic

13:00 - Safe hammers, safe chainsaws, and the real meaning of safety

15:45 - Trust = character + competence

17:15 - Prediction is less important than rehearsal

19:39 - Why ethics often drives innovation (bendy straws, accessibility, and more)

24:50 - Training ethical thinking like a muscle

26:01 - Shadow AI: the hidden risk inside every company

28:39 - Where bias really comes from, and how to design around it

32:12 - When to use generative vs deterministic AI

36:01 - The privacy paradox: consent, choice, and control

39:00 - Agentic AI explained through drum machines and creativity

46:13 - Startups vs enterprises: who’s taking bigger risks with AI

52:48 - Australia’s AI opportunity: becoming the world’s “safety lab”

Resources

🙋🏻‍♂️ Justin Tauber: https://www.linkedin.com/in/tauber/

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© Copyright W2D1 Media Pty Ltd. All rights reserved. 2025