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Josh Foreman built InDebted from $12 in first revenue to over $1M a week profitable, 200 people, $350M valuation then voluntarily stepped down as CEO to rebuild the company from scratch. The trigger: realising the version of himself he fears most is a leaner, AI-native founder starting today with nothing to protect.

Josh is the founder of InDebted, an AI-enabled debt collection platform operating across 7 countries. We cover the three reasons he stepped back from CEO, why organisational debt terrifies him more than tech debt, how InDebted humanised an industry built on aggression and harassment, the buy vs. build decision on voice AI, and why he tried to change his pricing model 15 times then went back to the original.

Chapters

00:00 Intro

01:07 The AI Threat

02:29 Stepping Down

04:48 Org Debt

07:54 Meet InDebted

09:29 Rethinking Collections

13:03 Voice AI

16:29 Pricing Wars

19:04 Builder vs CEO

22:06 The Factory

23:36 Trust Your Gut

Resources
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Produced by W2D1 Media

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