Justin Tauber
GM, Agentic Technology, Trust & Adoption at Salesforce
With a foundation in strategic design and a background in Philosophy and Cognitive Science, I bring a unique perspective to enterprise transformation. My approach is centered on applying systems thinking, ethical foresight, and operational clarity to Salesforce’s most advanced AI engagements across Australia and New Zealand.
At Salesforce, I lead a high-impact team focused on preparing our region's most ambitious enterprises for an agent-enabled future. My team and I work across AI solutions, data architecture, operating models, and governance to help our customers scale the adoption of digital agents and fundamentally reimagine how work gets done. I help customers invest wisely, remove barriers to adoption, and connect strategy, platforms, and governance to shape a new, effective operating model for enterprise AI.
Beyond my role at Salesforce, I am a committed advocate for responsible innovation as a Vincent Fairfax Foundation Ethical Leadership Fellow and a founding member of the National AI Centre’s Responsible AI Think Tank.
Key moments
Jump straight to the part of Ethics in AI with Justin Tauber from Salesforce you want.
- 5:20 The rise of multimodal thinking
- 8:05 Scenario planning and future rehearsal in AI
- 9:01 Inside Salesforce: what an ethical AI team actually does
- 11:47 Strategy vs policy: why most “AI strategies” aren’t strategic
- 13:00 Safe hammers, safe chainsaws, and the real meaning of safety
- 15:45 Trust = character + competence
- 17:15 Prediction is less important than rehearsal
- 19:39 Why ethics often drives innovation (bendy straws, accessibility, and more)
- 24:50 Training ethical thinking like a muscle
- 26:01 Shadow AI: the hidden risk inside every company
Connections
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