Product-market fit
Also: PMF
The point where you've built something a market genuinely wants and pulls out of you faster than you can supply it.
Before it, nothing else matters; after it, almost everything is fixable. Most of the early job is the search for it.
Hear it from people who've done it
Get the real-world version of "Product-market fit" drawn from hundreds of conversations with founders and investors.
Ask the Network →Episodes on Growth & Scaling
Pick My Brain with Alan Jones · 26 August 2026
The Buzzword That's Killing Your Pitch: Billy Chan on Alfred Travel
Building Tech Teams with James MacDonald · 19 August 2026
Why "The Number Is Never the Problem": Matt McFarlane, Founder of FNDN
Pick My Brain with Alan Jones · 19 August 2026
Why You Should Think Global From Day One: Ilana Elbaz on Deel
Ideal customer profile
A precise description of the customer you serve best — the one who buys fastest, stays longest and pays most.
Churn
The rate at which customers (logo churn) or revenue (revenue churn) leave over a period.
Pivot
A deliberate change of direction — product, market or model — while keeping what you've learned.
North Star metric
The single measure that best captures the value you deliver to customers, used to align the whole team.
Seed
The round that funds the search for product-market fit — first hires, first revenue, first signs the thing works.
MVP
The smallest thing you can build to test whether customers actually want what you think they want.
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