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Product & Building

Pivot

A deliberate change of direction — product, market or model — while keeping what you've learned.

Why it matters

Many of the biggest companies pivoted hard early; the skill is knowing when persistence becomes stubbornness.

Hear it from people who've done it

Get the real-world version of "Pivot" drawn from hundreds of conversations with founders and investors.

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Go deeper

Episodes on Founder Journey

Chad Stephens – You Can't Make Money From a Form

Life After Launch with Megan Luttrell & Geo George · 28 September 2026

Chad Stephens – You Can't Make Money From a Form
Inside Atlassian and the The $100m House Next Door

In The Blink Of AI with Georgie Healy · 25 September 2026

Inside Atlassian and the The $100m House Next Door
Katharine Giles of Brandon Capital - The Investment Thesis Behind Backing Life Sciences

Investment Thesis with Kali Norman · 28 August 2026

Katharine Giles of Brandon Capital - The Investment Thesis Behind Backing Life Sciences
All Founder Journey episodes →
Related terms

Product-market fit

The point where you've built something a market genuinely wants and pulls out of you faster than you can supply it.

MVP

The smallest thing you can build to test whether customers actually want what you think they want.

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