← Glossary
Product & Building
North Star metric
The single measure that best captures the value you deliver to customers, used to align the whole team.
Why it matters
Picked well it focuses everyone; picked badly (e.g. a vanity number) it drives the team to optimise the wrong thing.
Hear it from people who've done it
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Episodes on Product
Pick My Brain with Alan Jones · 14 July 2026
How Do You Sell Software to an Industry That Won't Change? Mitchell Baker on Claimstack
Pick My Brain with Alan Jones · 7 July 2026
What's Your Moat When AI Can Copy Your Product in 48 Hours? | Dilip Jacob from Pitchberry
In The Blink Of AI with Georgie Healy · 19 June 2026
"AI Should Bring Us Closer Together, Not Make Us More Lonely" with Akshay Kothari Co-Founder of Notion
Related terms
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