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← Glossary
Growth & Go-to-Market

Flywheel

A self-reinforcing loop where each turn makes the next easier — more users create more value that attracts more users.

Why it matters

Unlike a funnel, a flywheel compounds; the hard part is the early turns before momentum takes over.

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Episodes on Growth & Scaling

The Buzzword That's Killing Your Pitch: Billy Chan on Alfred Travel

Pick My Brain with Alan Jones · 26 August 2026

The Buzzword That's Killing Your Pitch: Billy Chan on Alfred Travel
Why "The Number Is Never the Problem": Matt McFarlane, Founder of FNDN

Building Tech Teams with James MacDonald · 19 August 2026

Why "The Number Is Never the Problem": Matt McFarlane, Founder of FNDN
Why You Should Think Global From Day One: Ilana Elbaz on Deel

Pick My Brain with Alan Jones · 19 August 2026

Why You Should Think Global From Day One: Ilana Elbaz on Deel
All Growth & Scaling episodes →
Related terms

Product-led growth

A motion where the product itself drives acquisition and expansion — free trials, self-serve sign-up, viral loops.

Moat

A durable advantage that makes you hard to copy — network effects, switching costs, brand, data or scale.

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