The New Rules of Design (with Andrew Hogan | Head of Insight at Figma)

The New Rules of Design (with Andrew Hogan | Head of Insight at Figma)

The New Rules of Design (with Andrew Hogan | Head of Insight at Figma)

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"Code is getting cheaper. Which means taste is getting more expensive."

That one idea from Andrew Hogan reframes everything people think they know about competing in AI right now. Andrew, Principal Researcher at Figma, joins Georgie to make the case that features are no longer a moat — and that the companies quietly investing in how their product feels are the ones building something that's actually hard to copy.

In this episode they get into why 56% of non-designers are already doing design work, why the job title "designer" isn't going anywhere, and why anyone who's still treating design as a finish-line coat of paint is going to get lapped. They also unpack what agent management platforms actually need to get right, why design matters even more when kids are the users, and what GeoCities taught us about creative ownership that most product teams have completely forgotten.

Plus: the prompting-together technique that turns prototyping into a team sport, why "no tech at all" is unnecessarily painful for parents, Andrew's verdict on Australian coffee, and why the golden era of the side project might be the most important shift nobody's naming loudly enough.

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