The End of Logging in? Live from Dreamforce: Agentic AI, Headless and Customer Zero

Recorded at Dreamforce 2026, Georgie sits down with Joe Inzerillo, President, Enterprise and AI Technology at Salesforce. Joe oversees Slack and leads Salesforce's Customer Zero program, where the company puts its own AI to work on itself before customers do. Before Salesforce he was CTO of Disney Streaming, where he led the launch of Disney+, and Chief Product and Technology Officer at SiriusXM.

Joe breaks down Claudeforce, the Salesforce and Anthropic partnership, and why he thinks the SaaSpocalypse story never held up. He explains what headless means for a platform built around screens, and why he says the UI was necessary but not the point

Then he gets into Customer Zero: small squads that pair a business owner with a couple of technologists to build with coding agents, sometimes shipping within the day. Joe shares the numbers Salesforce is seeing, including a legal team agent he says now routes tickets more accurately than the lawyers who used to do it by hand. Plus the story of when a Salesforce agent recommended a competitor!

In the rapid fire, Georgie asks what Joe thinks is nonsense here on the ground, and what he predicts for Dreamforce 2027.

Couldn't make it to Dreamforce? Salesforce is bringing the latest from the event to Sydney on 20 October and Melbourne on 27 October with Agentforce World Tour Essentials. Find out more: https://www.salesforce.com/au/events/