In this episode, Mick Liubinskas from Climate Salad interviews Dan Barber, co-founder of DNA Energy. Dan shares how DNA Energy is expediting the energy transition for businesses and utilities by integrating innovative hardware and software solutions. He discusses the company’s journey from early adoption hurdles to scalable solutions, the pivotal role of economic incentives in driving sustainability, and the nuances of building partnerships with energy retailers. The conversation explores DNA Energy’s global expansion strategy, particularly in the U.S. and U.K., and highlights the importance of business model innovation. Dan also reflects on the challenges of building the right team, fostering industry collaboration, and the power of persistence in scaling climate solutions. A must-listen for anyone interested in climate tech, energy innovation, and the future of sustainable business.