Episode Summary:
In this episode of the Climate Salad podcast, host Mick Liubinskas speaks with Gordon Renouf, founder of Good On You, a platform revolutionising consumer behaviour by providing sustainability ratings for brands. Gordon shares the inspiring journey of Good On You, from its origins as a consumer-focused initiative to becoming a global force in promoting ethical and sustainable practices. The conversation dives into the challenges and opportunities in sustainable fashion, the evolving role of shopping malls, and the importance of empowering consumers and brands to make better choices for the planet. This episode is packed with insights on how small actions can create a massive impact.
Chapters:
⏱️ Timeline
00:00 – Introduction and welcome.
00:30 – The elevator pitch: What is Good On You?
02:13 – How the platform works: From mobile apps to web directories.
04:17 – Good On You’s early years and evolution as a social impact business.
05:36 – Working with retailers and brands: Partnerships that scale impact.
06:49 – The significance of consumer-driven choices in sustainability.
08:17 – Addressing overconsumption and fostering durable fashion.
12:05 – The role of regulation vs. consumer power.
14:14 – Brands leading the way in sustainability: From Patagonia to Nudie Jeans.
18:32 – Exploring innovative business models and circular fashion solutions.
29:11 – Electrifying the supply chain: A lever for impactful change.
31:55 – Good On You’s vision for 2025: Expanding into new sectors and global markets.
38:09 – Reflections and advice for entrepreneurs entering the climate tech space.
