In this energising panel episode of Mums & Co, host Lucy Kippist is joined by four powerhouse founders—Jodie de Vries, Laura Campbell, Verity Hare, and Jo Downer—for a candid conversation on building a business from the ground up. From the power of storytelling and personal branding to budget-friendly marketing strategies, authentic content creation, and forming game-changing partnerships, the episode is packed with real-world advice and relatable founder moments. With insights on navigating growth, maintaining personal well-being, and finding your community, this episode is a must-listen for any woman starting or scaling a business. Expect laughter, honesty, and plenty of practical takeaways—including the now-iconic mantra: “Experimentation with a glass of wine.”