Episode Summary:
Digital strategist Katharine Crane shares her journey from hospitality to founding Crane Creative, a consultancy that helps business owners reclaim joy and clarity in their social media. Katharine dives into the power of authentic marketing, the evolving role of AI in business and home life, and the importance of building strong foundations before chasing trends. From parenting hacks to productivity tips, this episode is packed with practical advice for mums in business who want to grow sustainably and stay aligned with their values.
Chapters:
• Start with Strategy, Not Trends: Katharine emphasises building strong marketing foundations before chasing social media trends.
• Marketing with Heart: Her approach centres on authenticity, clarity, and aligned growth—no cookie-cutter strategies or smoke and mirrors.
• AI as a Life Tool: Katharine uses AI (like ChatGPT) not just for business tasks, but also for parenting hacks, meal planning, and even Christmas prep.
• Digital Overwhelm is Real: Many business owners feel overwhelmed by social media. Katharine helps them simplify and create sustainable systems.
• Know Your Audience Deeply: Effective content speaks directly to your ideal customer’s fears, desires, and motivations—not just their demographics.
