Produced by W2D1 Media. Work with us →

Will Bodewes wrote a sticky note to himself on day one of building Phonely: "there are no shortcuts for you, Bodewes." That note sat on his desk every day for 2 years.

We talk about building a category before it exists, keeping customers through a 30% failure rate, the SMB-to-enterprise pivot, the cycling LinkedIn post that landed a $16M Series A, and what building a company actually costs in your 20s.

Chapters

00:00 Intro

01:18 The D1 Athlete Grind

03:18 Melbourne Bet

04:11 Why We Win

10:14 Spoke Sound Dies

12:06 Going All In On AI

13:37 First Customers

15:46 30% Failure Rate

18:13 Learning To Sell

19:27 Y Combinator

21:52 No Shortcuts

23:04 The Cycling Post

24:50 The Real Cost

27:01 Don't Do It

Resources
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A Day One® show

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Produced by W2D1 Media

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