The Mix with Mick Liubinskas 
About Gordon Renouf
Gordon Renouf is co-founder and chief executive of Good On You, the brand sustainability ratings service launched in Australia in 2015. Good On You rates fashion brands on their impact on people, the planet and animals, using only public evidence, so shoppers can choose brands that match their values.
A long-time consumer advocate, Renouf was director of policy and campaigns at CHOICE and was part of the team at Ethical Consumers Australia, the organisation that created Good On You. He is deputy chair of the Consumers' Federation of Australia, has chaired ASIC's Consumer Consultative Panel, and has served on boards including Good Environmental Choice Australia, which he chaired for six years, Justice Connect and Redfern Legal Centre.
On The Mix with Mick Liubinskas, he discussed how ratings can change what people buy and why ethical impact takes patience.
- Talks about
- Climate & Energy, Marketing & Brand, Product
In conversation.
1 episode
The Mix with Mick Liubinskas Go straight to the good bits.
Key moments from The Future of Ethical Shopping: Insights from Good On You’s Gordon Renouf.
- 0:30The elevator pitch: What is Good On You?
- 2:13How the platform works: From mobile apps to web directories.
- 4:17Good On You’s early years and evolution as a social impact business.
- 5:36Working with retailers and brands: Partnerships that scale impact.
- 6:49The significance of consumer-driven choices in sustainability.
- 8:17Addressing overconsumption and fostering durable fashion.
- 12:05The role of regulation vs. consumer power.
- 14:14Brands leading the way in sustainability: From Patagonia to Nudie Jeans.
- 18:32Exploring innovative business models and circular fashion solutions.
- 29:11Electrifying the supply chain: A lever for impactful change.
In their own words.
“You don't do it for quick wins. There are no quick impact wins, and if you're doing it for a financial win, you're probably not doing it for the right reason.”
Good On You on Day One
Good On You publishes sustainability ratings for fashion, beauty and retail brands, scoring each on its impact on people, the planet and animals.
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