Georgie Healy speaks with Michelle Gilmore, co-founder of Juno, an AI-driven interviewer built to deeply understand customers without bias. Michelle, a seasoned behavioural researcher, reveals the overlooked importance of thorough customer research, sharing why so many founders avoid it despite its immense value. She explains how Juno overcomes human biases in traditional surveys, enabling businesses of all sizes to access honest, real-time insights previously reserved for companies with large budgets.

Michelle outlines her rigorous approach to building an AI product, rooted in experimentation, continuous validation, and a willingness to venture into uncertainty. She also discusses the challenges and paradoxes of scaling an AI startup, including navigating abundance and staying mission-focused.

Throughout the conversation, Michelle offers candid reflections on her entrepreneurial journey, the reality of running a venture-backed AI company, and why success hinges on deeply understanding human behaviour. She also touches on Juno's thoughtful personality design, balancing neutrality with empathy to capture truthful customer experiences.