Key moments
Jump straight to the part of He Ran One of Australia's Biggest Athleisure Brands - Then Built Software to Fix Its Biggest Flaw | Jevon Le Roux, Keeyu you want.
- 0:00 The Ecom Problem Nobody Talks About
- 1:05 From Pro Surfer to Brand Builder
- 4:27 The Covid Crisis That Sparked Keeyu
- 7:53 Second Time Founder Mindset
- 10:05 The Pivot: From Vitamin to Painkiller
- 12:40 Raising Capital Getting First Customers
- 17:45 When Distribution Beats Product
- 20:30 Dealing with Founder Roller Coaster
- 23:34 The Customer Who Won't Work Without Keeyu
- 26:30 Rapid Fires
Connections
In the room with
Spot something wrong? Suggest a correction Updated 29 September 2026
Produced by W2D1 Media
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