Eat Your Water
Eat Your Water is an independent surf brand based in Newcastle, Australia, founded in 2015 by Liam Scanlan. The brand focuses on reviving the golden era of surf fashion, offering a range of products including t-shirts, headwear, fleece, outerwear, shirts, shorts, pants, and accessories. Operating exclusively through their online store, Eat Your Water emphasizes ethical and sustainable practices. They are a member of 1% for the Planet, donating a portion of sales to Australian charities and non-profits. The company is committed to transparency and continuous improvement in sustainability, acknowledging that while they are not perfect, they strive to make positive and ethical decisions in their operations.
- Sector
- Sustainable surf apparel / e-commerce
- Business model
- B2C e-commerce (apparel)
- Founded
- 2015
- Headquarters
- Newcastle
Sources: newcastleherald.com.au, eatyourwater.com.au
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