Welcome to Day One with Adam Spencer 
About Liam Scanlan
Liam Scanlan is the founder of Eat Your Water, an independent surf apparel label based in Newcastle, New South Wales. The brand sells locally designed clothing whose prints draw on Australian flora, fauna and outback imagery.
He started the label in 2015, shortly after leaving a marine biology degree at the University of Newcastle, with three t-shirt designs and about $1,500 of his own money. He grew it mainly through Instagram, selling online in Australia and to customers in New Zealand, the United States, Canada and the United Kingdom, and opened its first shop, on Darby Street in Newcastle, at the end of 2022. In 2019 Internet Retailing ranked him in its Top 50 People in E-Commerce.
He told the story of Eat Your Water on Welcome to Day One with Adam Spencer in 2019.
In conversation.
1 episode
Welcome to Day One with Adam Spencer In their own words.
“Often the issue isn't their marketing, it's their brand and image. You can't just cookie-cutter an approach from business to business.”
Eat Your Water on Day One
Eat Your Water is an independent surf brand based in Newcastle, Australia, founded in 2015 by Liam Scanlan.
1 person · 1 episode
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Spot something wrong? Suggest a correctionUpdated 29 October 2026
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