Cake Equity
Cake Equity is a platform designed to simplify and streamline equity management for startups, founders, and investors. Its main goal is to help businesses manage their cap tables, employee equity plans, and stakeholder relationships in an efficient and transparent manner. Cake Equity is particularly popular among startups and growing companies because it removes much of the administrative burden associated with equity management.
- Sector
- Equity management software
- Business model
- B2B SaaS (cap table and equity management)
- Founded
- 2018
- Founders
- Kim Hansen, Jason Atkins
- Headquarters
- Gold Coast
- Markets
- United States, Australia
- Latest round
- A$3M Seed, led by LAUNCH (Mar 2022)
- Customers
- Who Gives A Crap
Sources: thesaasnews.com, cakeequity.com, businessnewsaustralia.com, cakeequity.com, cakeequity.com
1person interviewed
1episode across 1 show
1backer heard on Day One
The team on Day One
Hear from the team
Milestones
- 2019 Introduced cap table management features cakeequity.com
- 2021 Joined the Startmate accelerator cakeequity.com
- 2022 Raised funding including investor Jason Calacanis cakeequity.com
- 2023 Named #1 OpenView PLG platform cakeequity.com
Backers heard on Day One
Also backed by LAUNCH (Jason Calacanis), TheSyndicate.com.
Sources: thesaasnews.com
More founder companies on Day One
Spot something wrong? Suggest a correction Updated 25 September 2026