Luke Marshall
Head of Growth at UseVerb
Luke Marshall is head of growth at UseVerb, a video-first hiring platform that lets employers screen frontline candidates by short video instead of AI-written cover letters. He has spent around twenty years in tech marketing, sales and partnerships across agencies, scale-ups and large corporates, and now runs UseVerb's growth function largely solo. Outside work he is a peer ambassador for mental health charity SANE Australia, chairs its Lived Experience Advisory Committee, and has written a memoir on bisexuality and bipolar disorder. He has appeared twice on the Day One network, on Operator AI with Zachary King and Pick My Brain with Alan Jones.
In their own words
From Hiring in 27 Seconds: Luke Marshall on Growth, Gen Z & Video-First Recruitment with UseVerb · Pick My BrainSometimes you've just gotta listen to your gut and follow the intuition and then the data will follow.
Career
- Now Head of Growth · UseVerb
- Earlier · Scale-up Growth · 90 Seconds
Sources: youtube.com
Key moments
Jump straight to the part of Marketing at the Speed of AI: Luke Marshall's One-Man Growth Machine you want.
- 0:00 Cold open: a look at Luke's AI stack
- 0:55 Meet Luke Marshall and GradEngage
- 2:34 Rebuilding a landing page and demo video with Claude Code
- 7:29 Running Claude Code from a cloud VM for lead gen
- 13:00 A standalone database for the entire target market
- 17:25 Voice versus typing: planning out loud
- 19:29 Planning mode and a clarifying-questions skill
- 22:47 Personal builds: a workout generator and an AI assistant for his wife
- 27:41 When automated outreach went wrong
- 31:07 Rapid-fire round
Connections
Spot something wrong? Suggest a correction Updated 25 September 2026
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