About

Jodie Fox is a notable Australian entrepreneur, author, and public speaker. She is best known as the co-founder of Shoes of Prey, a customisable shoe company that disrupted the footwear industry by allowing customers to design their own shoes online. Founded in 2009 with Mike Knapp and Michael Fox (her then-husband), the company achieved significant acclaim for its innovative approach to e-commerce and mass customisation.

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Let's work together

We help founders scale their voice

Discover how we can help you build a media engine for your startup

Let's work together

We help founders scale their voice

Discover how we can help you build a media engine for your startup

Day One exists to help founders and startup operators make better business decisions more often

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Day One exists to help founders and startup operators make better business decisions more often

Subscribe for helpful content from other successful founders, operators and investors

© Copyright W2D1 Media Pty Ltd. All rights reserved. 2025

Day One exists to help founders and startup operators make better business decisions more often

Subscribe for helpful content from other successful founders, operators and investors

© Copyright W2D1 Media Pty Ltd. All rights reserved. 2025