Jodie Fox
Co-founder & former Chief Creative Officer, Shoes of Prey
“The strategizing and mapping out the planning is so much fun. The doing is what separates the wheat from the chaff.” Hear the conversation
3 episodes All companies 
Shoes of Prey
StatusClosed in 2018.
3 conversations across 2 shows.
Meet the people behind the company.
Latest conversation · Documentary: The History Of The Australian Startup Ecosystem
The History Of The Australian Startup Ecosystem - Part 2About Shoes of Prey
Shoes of Prey was an online retailer that let customers design their own women's shoes, made to order and shipped worldwide. Jodie Fox, Michael Fox and Mike Knapp founded it in 2009. Based in Sydney, it moved its headquarters to Los Angeles in 2015. In 2013 it won Online Retailer of the Year at the Australian Retail Awards and Store Design of the Year at the World Retail Awards. It closed in 2019.
- Sector
- Custom/made-to-order footwear e-commerce
- Business model
- B2C e-commerce (custom footwear)
- Founded
- 2009
- Founders
- Jodie Fox, Michael Fox, Mike Knapp
- Headquarters
- Sydney; Los Angeles (Santa Monica) from 2015
- Total raised
- US$29.5M (2019)
- Status
- Closed (2019)
Sources: retaildive.com, insideretail.com.au, startupdaily.net
The people on Day One.
Hear from the team.
Documentary: The History Of The Australian Startup Ecosystem The History Of The Australian Startup Ecosystem - Part 2
With Jodie Fox
Documentary: The History Of The Australian Startup Ecosystem The History Of The Australian Startup Ecosystem - Part 6
With Jodie Fox
The History of the Australian Startup Ecosystem - Interview Series Jodie Fox highlights the contrasts between the Australian and US Ecosystems
With Jodie Fox
Milestones.
- Founded by Jodie Fox, Michael Fox and Mike Knappmedium.com
- Stopped taking new ordersstartupdaily.net
In conversation.
Moments from other conversations on the network where Shoes of Prey comes up.
“Rick and I ended up funding a couple of startups, Posse, Shoes of Prey, Canva.”
“It was Shoes of Prey, you know, which was an extraordinary story in its day.”
More companies on Day One.
Spot something wrong? Suggest a correctionUpdated 29 October 2026
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