Burn rate
How much cash you lose each month. Net burn is spending minus revenue.
Pair it with runway: burn alone is meaningless without knowing how many months of cash it leaves you.
Hear it from people who've done it
Get the real-world version of "Burn rate" drawn from hundreds of conversations with founders and investors.
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Runway
How many months of cash you have left at your current burn rate.
Default alive / default dead
Whether your current growth and burn get you to profitability before the cash runs out (alive) or not (dead).
Gross margin
Revenue left after the direct cost of delivering your product, as a percentage.
Rule of 40
A SaaS health check: growth rate plus profit margin should clear 40%.
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