Poppy Nichaloff built an online audience and now runs a business with Jacob Nichaloff that reaches a lot further than their own feed.
Jacob is known as J-MILLA, a Mak Mak Marranunggu hip hop artist from Darwin and winner of the 2021 Archie Roach Foundation Award. Together they founded Generation Rise, bringing social media literacy and mental health workshops into remote First Nations communities across the country, work they've been doing for eight years.
In this episode of You're In Charge, Sav Perera talks with Poppy about the boundaries she's drawn around what she shares online, despite building her entire career on sharing her life. She's candid about what it actually takes to run a business with a co-founder: he owns the creative side, she owns the business side, and neither one crosses into the other's lane.
Poppy also talks about burnout and the five-week trip through 13 communities from Darwin to Broome that left them both exhausted.
If you've ever tried to build something alongside a co-founder, or wondered what it looks like to use a platform for more than yourself, this one is worth your time.
Recorded on Kaurna Land. You're In Charge is brought to you by ThincHer, an initiative of ThincLab at Adelaide University.
Chapters
0:00 Cold open ▶ 0:17 Welcome to Season 2 ▶ 0:21 Meet Poppy Nichaloff ▶ 1:24 Back to the beginning ▶ 2:51 "It never planned to be this" ▶ 3:59 Spotting the gap ▶ 5:35 What to share, what to keep back ▶ 9:34 Working with her co-founder ▶ 10:39 How they resolve conflict ▶ 18:00 The risk of burnout ▶ 19:42 Learning to step back ▶ 20:37 Reading the warning signs ▶ 21:15 Inside Generation Rise ▶ 24:09 Inside a workshop ▶ 26:43 The mental health piece ▶ 29:21 What's next for Generation Rise ▶ 29:46 What Poppy wants to master ▶ 31:05 Sav's takeaway ▶ Transcript Search or select a timestamp to jump ▾ 0:00 Sav Perera: Unfortunately, social media is a game. It's how you make money. 0:02 Poppy Nichaloff: It never planned to be this. The children are going to have to live with my life. Like, I'm not going to change my lifestyle because of them. 0:09 Sav Perera: How did you build that confidence for yourself? 0:11 Poppy Nichaloff: There was a time right when I was heavily pregnant with my first and I had no choice. 0:17 Sav Perera: Welcome to season 2 of You're In Charge. My name is Sab Pereira. I'm a chef, business owner, and now a judge on MasterChef Sri Lanka. She is a content creator, a business owner, a mother, and someone who's creating real-world impact with her influence. 0:35 Poppy Nichaloff: Hi everyone, my name's Poppy. I'm an influencer but business owner as well, full-time mum, and yeah, I'm excited for today. Thanks for having me. 0:44 Sav Perera: Poppy Nikloff may be known to many through social media, where her effortlessly curated fashion, young family antics, and warm, relatable presence have built her a loyal audience. But behind the aesthetic is something even more powerful— Generation Rise, a mission-driven business that teaches Indigenous communities how to use social media to share their stories, build digital skills, and amplify their voices. Today, we're diving into what it really means to balance creativity, community, and motherhood, all while navigating a business built on authenticity and advocacy. Poppy, thank you so much for being here with us today at You're in Charge. Absolute pleasure to have you. Now, diving into you, people know you for your online presence. They know you as an influencer, someone that's got the aesthetics down pat, and you've curated this beautiful presence online. But let's start at the start. Let's go back to the beginning. How did it all Take off? Give us a little bit of your backstory. 1:53 Poppy Nichaloff: I think, um, for me, I've always loved creating content, and I was in that generation of when Instagram first came out. And for me, it was just about like posting photos that I really enjoyed taking photos and, um, yeah, just cool content. Like, I never really used my Instagram as a platform for my friends. I always saw it like a bigger picture than that. And I think from such a young age, I've been there from when Instagram first launched to see that little square image to where it is now. out and, um, use that experience and, uh, I guess like knowledge and turn it back into my followers and educate my followers, but also the community work. 2:31 Sav Perera: At that beginning, how did you first start off? Was it, was there sort of like, well, you said you, you know, had the bigger picture in mind. 2:40 Poppy Nichaloff: Yeah. 2:41 Sav Perera: Was it always sort of working towards the community work that you do now, which we'll get into in a second, or was it more something that happened organically? Or talk to us about that process. 2:50 Poppy Nichaloff: I think it never planned to be this. And, um, I think it naturally and organically worked to be the way it is now. And I think that's what makes it so genuine is because we've been doing, um, the work that we have been doing for the past 8 years, it's just naturally grown into this educational sort of workshop space. But yeah, at the end of the day, it's— I genuinely love the community space and helping out the youth and educating the younger generation. And for someone who has suffered from a lot of cyberbullying and teaching young girls on how to navigate that as well, that's such something that I hold dearly. Because when you're a victim of something as well, I feel like you can use that experience and help the younger girls and younger generation on how to navigate it wisely. 3:41 Sav Perera: Yeah, just to sort of go back to, was there a moment that kind of made you see, oh, there's a gap in this particular space that I think I can fill? Or was there a, you know, was there something that happened? Or if you can— 3:58 Poppy Nichaloff: Yeah, I think, um, social media is growing, um, significantly, and I think it is such a big part of everyday lives, whether you use it for business, personal, communicating with your friends. Um, you know, being content creator, there's this— it's such a big platform that people use like on a daily basis. And I think when I was with my partner, my husband, um, visiting these communities, I did see a gap where I don't think there's enough programs being delivered in that space to help kids on how to navigate that. And even like just teaching the younger generation on how to navigate that appropriately, because there's so many um, pros and cons of social media. So weighing those out with the kids and teaching them like there's a lot of pros but there's a lot of cons, and like how to teach them like to bring it together. And also teach them like we've managed to build a platform with social media, but also there's a lot of cons that come with it. Yeah, and the bullying and all that sort of stuff. 5:02 Sav Perera: Yeah, and speaking of social media and knowing how to filter through the content and how to Essentially conduct yourself online, really. When it comes to you, because so much of your personal life has been shared by you, you've opened like the world, like you opened your home up to the world. And I obviously, your fame's grown since, you know, where you were 5, 10 years ago versus now people recognize you. What's the process and how do you now personally actually filter through what to share and what not to share. 5:35 Poppy Nichaloff: Yeah, this topic is like something we talk about a lot at home too, because I was saying to my husband, like, it's crazy. I've been on social media before I had kids, and now that I've got children, it's really hard to navigate that. I feel like I don't like to share my children a lot on social media because I do like to keep that separate. But again, you've got toddlers who are running around the house and trying to like share that as well with my followers because I do have a lot of mum followers that follow me and, um, come for me for advice. Like, I had one of these girls who messaged me, she's like, I just don't know what to do, my baby's really unsettled. So like, I helped her and I ordered her some things that I knew that helped me, like white noise machines, all that sort of stuff. So it's really nice to be able to use that platform for that case as such. But, um, I guess, yeah, it's really hard on her trying to navigate that, like, that family environment and not show too much of that personal life, but also be present. But, you know, I've got 2 toddlers running around behind me, so how can I? So I think it's just weighing out those, like, what it is I'm trying to achieve and, um, keeping a lot separate but also show a lot. Yeah. 6:46 Sav Perera: Unfortunately, social media is a game. Well, it's how you make money, and that's a big part of my life now as well. And the separation for me personally that I make is like, my partner's never on social media. Like no one knows his name on social media. He's got a nickname, but it's what we stuck to. His photos are on there and that's that separation. That's always a degree of separation. 7:06 Poppy Nichaloff: Yeah. 7:06 Sav Perera: What does that look like for you? Like, how do you actually— talk to us about that process. Actually, it's a bit of a complex question. 7:11 Poppy Nichaloff: Yeah, yeah, no, I, um, I've always been a big advocate, see, for not like using my children for campaigns. I have a lot of people who come for me who want to use like my children for you know, like toothbrush or toothpaste, like that, that sort of stuff. And I've never been a huge fan of that. Like, I have built my platform without my kids involved, so I'd like to keep it and remain it that way. I think social media is a scary world as well, so just trying to like make sure that I'm protecting my children as well. Like, I think that's the number one priority. 7:41 Sav Perera: So on the back of that, because you said you've got mums that reach out to you who see you in the role of mom as well, which I'm sure makes it harder because you want to connect with moms on that level as well. How do you then actually foster that connection with your audience when that aspect, in this case, your children that, you know, actually show what the relationship is to the world, you can't really show it because you're not showing your kids. So how do you actually connect with that audience now that's part of your audience that actually contributes to your presence online? 8:16 Poppy Nichaloff: I think. It's not that I don't share my children at all. I still like to show them online, but I think it comes organically and naturally. You know, like the other day I was uploading, editing a video of making my daughter's cake, but she popped up in it and just giving those tips and tricks. But you know what I mean? Like, it's definitely weighed out, but it's not like I'm specifically asking my daughter, hey, you need to sit down because I want to film this video. I need you to be in it. Like, it just comes naturally. And I think a lot of moms can relate to that. And even like when I do like a little get ready with me, I've got my son sitting on my lap who's just playing with my makeup. Yeah, it's like I'm just like letting him do his thing where I'm like focused on that camera and talking to my followers, but then they can see the chaos behind me. And I think that's kind of fun. 9:02 Sav Perera: Yeah, I really appreciate that you said that, that it's a balancing act because social media is a scary place. And I think more and more now especially on like places like TikTok and Instagram and all of that, you do see a lot of children being monetized. 9:16 Poppy Nichaloff: Yeah. 9:17 Sav Perera: So I think it's really valuable that you said that, not just because social media really is the driver of a lot of things. If you're not online, you're really not making money or selling your products. But I think it's important that someone like yourself who's in the spotlight actually says, hey, it's okay to actually go, you don't need to share anything. It's okay to have boundaries. 9:37 Poppy Nichaloff: Yeah. 9:37 Sav Perera: Which actually segues perfectly into the next thing that I want to touch on, which is you work with your husband. That's a mix of professional and personal. 9:47 Poppy Nichaloff: Yeah. 9:48 Sav Perera: What does that juggle or struggle or both look like for you? 9:51 Poppy Nichaloff: It's interesting. It has its days, but we are on the same wavelength. Like, we just know each other so well. We've been together for almost 11 years. We've now got 2 children. We're married and It's, it's evolved into this business and I think like we bounce ideas off each other and we know when each other needs space. I think that's really important. There's a perception of like having that environment where you are working with your husband and sometimes it can be like scary. But for me, my husband, he's very chaotic in terms of his energy. He's got ADHD on another level. We just know each other so well and it really works out and it's I think it's a blessing that we are able to do what we can and work together and, you know, really set each other's off buttons. 10:39 Sav Perera: How do you resolve conflict when it does come up? 10:42 Poppy Nichaloff: Good question. I wouldn't say— I think we have a lot of trust in each other. If there's any sort of conflict, we will like lay it out and I'll be like, okay, well, I'm listening to you and I think that's probably a better option. Or he understands. It's quite interesting because he takes a lot on board of the creative side and I do a lot of the business side. So we kind of play different roles there. Like, I would never interfere with what he should be doing in his workshop space, where he would never interfere or question me about, you know, financials or anything like that. Like, we just— we know each other's roles. 11:15 Sav Perera: That actually answers sort of the question that I was getting at about the boundary that you actually set, which you said, you know, you've got your defined roles. 11:25 Poppy Nichaloff: Yeah. 11:25 Sav Perera: But how do you say, at times where So things are not like, you know, going well with what you're doing in terms of the business, in terms of the brand, and you're, you know, in a place where you need to fix some problems. How do you not let that bleed into your personal life? 11:42 Poppy Nichaloff: I think it's about like the support. I think having that right support system is really important. I have this thing where I don't want to involve certain situations. There's certain things that I don't bring up to him because it's just not worth it. Yeah. I don't want to interfere with his creative space. and he, um, you know, drives me nuts with his like ADHD, like his side as well. So there's certain things that I'm sure he doesn't communicate with me. So I think just balancing each other out and knowing the boundaries is really important. 12:13 Sav Perera: Yeah, and it's funny you say that because I'm the creative person in my relationship. My partner is just so not at all. And I think like you do need that balance. It's really important because you can't have 2 of the same people because it's just— it is It's a, yeah, it's a breeding ground for a lot of conflict. And I think it's important to hear you say that because for our listeners, uh, we do have a lot of listeners that are either in business or, you know, they are in a social media space. They're building businesses, they're in entrepreneurship. And it's always navigating that line of what's business, what's friendship, what's relationship. So I think it's really important to hear you say that. Yeah. That it is about the support network and knowing, having clearly defined roles. 12:58 Poppy Nichaloff: Yeah. 12:58 Sav Perera: So you are very much in a marriage and a partner. 13:01 Poppy Nichaloff: Yeah, no, it definitely has its times. I think that's really important and such a good point because you do wanna make sure that you keep professional as well and play those roles and make sure that you've got each other's back as well. Because, you know, there's certain things that can happen where, you know, we've got someone who's ringing him saying, oh, this is what your wife said, or something like that. And it's like, you've gotta back each other up otherwise it's it's just gonna, you know, explode. Yeah. 13:25 Sav Perera: This also sort of actually leads into your sort of day-to-day as well. There's a lot we see online. There's a lot we see, a lot of moms doing all these amazing things online. You have 2 young children, you're running a business, you're doing community work. What does that day look like for you? Like, what does a juggle look like for you? I ask this because a lot of content that you see online is really curated. Talk to us about the reality of being you, really. 13:53 Poppy Nichaloff: Yeah, I think, um, well, every day is different, and I think it depends on where we are. Like, we've just come back from being away for 5 weeks. We smashed through Darwin all the way to Broome, and we went 13 communities we impacted. So it really depends on what we're doing. If we're at home, you know, a routine is everything for me. I love a good routine, knowing that I can put the children to bed 7 PM and not see them the following morning and have that time with my husband just to lay low and not do much and turn our phones off. But yeah, I think having children as well, it really— you really make sure you value your time a lot more and you're really precious with it. And knowing your boundaries, because I don't like to be on my phone when they're around. I like to make sure that I'm not like sitting on the couch with my phone. That's really important. So like putting my phone down at certain times of the days where I can be present with them. You know, even though they were still quite young, but it's still important to set those boundaries. Those sort of things are really important to my day-to-day routine. 14:52 Sav Perera: And how do you navigate now versus back then? So, because you've been in the content game for a while, there's always that sense of, oh, you had a lot more time before you had kids to actually do stuff. People still expect that same level of engagement from you because that's what the audience demands. How do you navigate that? 15:12 Poppy Nichaloff: Yeah, it was definitely an adjustment, that's for sure. But I think you've just got to have the support system around you, and I was really grateful that I had the right support around me. And asking for help when you need it as well, that's the number one thing. Like, if you've got someone who's willing to put their hand up to ask for help, whether that's for the kids or for the business or something small where it's a couple hours a week, like anything like that that can help you like maintain what you want to achieve, because my motto is like, have the children are going to have to live with my life. Like, I'm not going to change my lifestyle because of them. Like, they're going to come with me. We're still going to travel. We're still going to do these things. It was really important for me to be able to, you know, like, I control the babies, the babies don't control me. Yeah. Like, live by that because that was really important. Like, I've always been, you know, heavily involved in businesses and having something for yourself as well is really important. So. 16:07 Sav Perera: I really resonate with what this— what, what you said actually, because I had a mum who had a very illustrious career, uh, for 40 years before she passed. And she was never in just the role of just mum. It was— she was a woman before she was a mother. She was a career woman before she was a mother. And then she was a career woman well and truly after she was a mother. And I've grown up around seeing it. And that was so normalized for me that it's now normal for my sister as well, who's got a child. And I think it's really important because I think women and young women, when they're thinking about the decisions of, oh, you know, am I going to have kids? Is that going to put my career back? How do I make it work? And I think hearing you say, you know, yes, like, you know, I love my babies, they're everything, but they don't run my life. 16:56 Poppy Nichaloff: Yeah. 16:57 Sav Perera: And I need to get them on the right track. Yeah, see, I'm not like— mother is not the only title. 17:04 Poppy Nichaloff: Yeah. 17:04 Sav Perera: And the role that you have. 17:05 Poppy Nichaloff: Yeah. And I think, yeah, that's really important as well is, um, you know, my mum was a stay-at-home mum, and but she at the same time was navigating so much of like my dad's business, like all those things that people didn't see. And I think it's really important just to have something for yourself, and it doesn't have to be like a big scale. We could talk about, you know, trying to smash out a book per week, or, you know, whatever it might be. It might be something for yourself, whatever that is. But for me, it was always keep moving, keep like striving with the business. Like, no, I'm not going to stop working. Like, I'm just a workaholic. I love to keep like going, going, going. Like, I think that's why actually having kids made me like work harder, because I was like, I have like— they just don't stop. Like, yeah, having toddlers, they just don't stop. And like, I love that. Like, I love the chaos energy. But on top of that, I'm running a business. There's so many pros and cons to it. 17:58 Sav Perera: bit of self-care for yourself in a slightly twisted way. Yeah. But I, I think that was also just a very important thing for our listeners to hear that aspect of self-care. Like you said, it doesn't have to be a huge thing. It can be a spa day, can be a book, like literally anything. Speaking of what you said just before about the chaos and like, you love that chaos, you love that big energy and that's what keeps you going, but That also comes with the risk of burnout. 18:28 Poppy Nichaloff: Yeah. 18:28 Sav Perera: Talk to us about the role of burnout in your life. Have you hit that point before? 18:32 Poppy Nichaloff: I love that question because I feel like that is so important, especially when you are running your own business. It's, it's full on, it's 24/7. I mean, you wouldn't have it any other way because you are working for yourself, but there is a risk of burnout and I've seen it in my family as well. Like I've seen my dad get burnt out a fair bit and just I guess learning from people that you've been around and making sure that you don't ever hit that point is really important. Like, for me, like, coming back from that huge trip, we were so exhausted. But having like even 5 days just to be like, I'm not gonna check my emails, I'm just gonna be like, just chill, relax, because nothing's going away from me. At the end of the day, I know what we do and what we offer into the community space is really niche and No one's gonna miss me on social media for 5 days. I think it's just like knowing that when you hit that point is to, okay, take a step back, take a breather, really understand what you're going through and learn how to navigate that so you don't hit that breaking point. 19:34 Sav Perera: It is a confidence piece, and in your case, it's the confidence of knowing when to step back. How did you build that confidence for yourself? 19:42 Poppy Nichaloff: There was a time, right, when I was heavily pregnant with my first And I had no choice. So I, I actually didn't really acknowledge the fact that I was hitting that breaking point, which is kind of scary. But now looking back, I can really see that and think that was a scary time for me and I probably should have listened to my inner self more and taken that time to really step back. But I was literally had just had a baby and I was like, okay, now this is my time to just chill and like don't have to worry about anything. Looking back on that, it was a big learning lesson for me to make sure I don't hit that point. Mm-hmm. 20:17 Sav Perera: Now, like when you sort of have a lot of work, you know, you are traveling away as well and you're navigating that, you're navigating the kids. Are there sort of any strategies that you actually have that might be helpful for our listeners as well? When, you know, like how do you recognize that you might be reaching that point? How do you sort of pull away? 20:37 Poppy Nichaloff: I think having a partner, it doesn't have to be your like partner or your work partner or someone that's closely with you where you can talk to them and say, hey, like, I'm not feeling good, like, right now. Like, I really need that time just to step back. And now them acknowledge that and understand that is really important. I think that's like the number one thing is you have that support around you. 20:58 Sav Perera: And I think women just tend to kind of take a lot on as well. I actually want to talk about this incredible, as you said, niche work that you're doing with Indigenous communities. For our listeners who may not know. Tell us what it is. What are you doing? How did it all start? 21:16 Poppy Nichaloff: We've been in the Indigenous space for many years. My husband, he is an Indigenous man himself. He's from Darwin, but he fell into the music scene. He's a songwriter, hip-hop artist. 21:27 Sav Perera: Oh, wow. 21:27 Poppy Nichaloff: And he's won quite a few awards, like with the NEMAs and the Archie Roach Foundation Award. And we started doing this community work. So we initially— the work was starting out just doing some concerts on the side, and I was really that business person for him. I headhunted a manager for him. I was like, you need a manager. Like, this is, you know, 21:47 Sav Perera: too 21:47 Poppy Nichaloff: much. Yeah, this is too much. So it all started from that and then it evolved into the community work, into workshops. And yeah, like we've just been doing it for the past 8 years, but it's really about empowering youth and breaking cycles. And my husband, he's been through a lot of trauma with his family and has lived those experiences. So being able to, us to collaborate together with our skills of bringing these programs to communities is really important. And I think since we've had children, we really care about that generation and the next generation on how they can, you know, help younger kids to get off the streets and, you know, the crime, the violence, and navigate certain situations differently. And 22:31 Sav Perera: there's a lot of misconceptions about the First Nations people here in Australia. It wouldn't have been easy Even though your husband is First Nations, to actually go into these communities. Talk to us about the process and like, how do you sort of build onto what you do now? 22:44 Poppy Nichaloff: It's really nice because we've got this platform that we've built online, and a lot of the time we have been invited from the elders or from the community. The youth people have asked us to come out to the community. So when we visit, we always make sure that we've got the respect and we have been invited. We would never show up. without the welcoming. And I think that's really important. And we've got that, you know, that following where the kids know us and we know that those programs are needed and we know how much they value us. And at the end of the day, like, it's not about us giving to these communities. The amount of stuff that they've brought to our attention, it's incredible. So it's, it's a really interesting and amazing space to be in. And I'm so grateful that we are able to do it. Like, for an example, we have just come back from one of the communities, and I've got 10-year-old girls that are holding my babies by the hip. They're so maternal. They just love them. They love children. And it's just such an amazing experience to be able to, you know, deliver these programs but have that be part of the family. Like, it's just, it's amazing. 23:53 Sav Perera: Yeah. And about the touching on about the programs themselves, uh, because you said that it is really an education piece about social media literacy Talk to us about like what actually happens like on a typical sort of event at one of these programs. 24:09 Poppy Nichaloff: So it really depends on what the community is after. We'll start our workshop by talking about the pros and cons of social media. We'll literally break it down to the point of the blue, because you've, you've got children out there who will stay up till 5 o'clock in the morning scrolling through social media. So it's teaching them like that light is really not good for you, that blue light, and how to teach them to navigate those applications appropriately, um, and also touch on the bullying as well, because there is some fair bit of bullying happening out there with each other or whatever it might be. But also how we have managed to build a platform with social media. So, you know, for an example, we went out to one community and there was a girl— we delivered this workshop and we spoke about the pros and cons, and we spoke and we asked the crowd if they would You know, if there's anyone that's on social media for a business or if they see themselves doing something like this for their community or for, you know, yourself. And there was one girl who put her hand up and she was like, oh, I actually got a YouTube channel and I've got over 100,000 subscribers and I post my art on there. And everyone was like, what are you talking about? Like, it was just such an amazing thing to be part of. Like, she was able to stand up and talk about it in front of her whole community, but no one had any idea. 25:24 Sav Perera: Yeah. 25:24 Poppy Nichaloff: So I think it's such a strong platform, but teaching these kids on how to navigate it appropriately is really important. You know, even when we are out there, we, um, for example, we did a vlog in one of the communities and they had had a really bad perception about the media, had made them out to be a really bad place to be and it's dangerous and, you know, there's a lot of crime happening, but it's not like that at all. It's like the most amazing place to be. I think the media can make a place look really bad and have these bad perceptions. 25:54 Sav Perera: Oh yeah. 25:55 Poppy Nichaloff: community. So they came to us and they were like, we really want you to showcase our community to your followers. So it was like that reverse sort of experience where I'm able to like show my followers, hey, this is the community we've just been to. Look at how amazing these kids are. They've shown us how to do this, make damper, you know, do all these cultural things that are really important to their community and be able to showcase that back to my followers as well. 26:20 Sav Perera: Yeah, that's really cool actually that you've used the platform to then actually um, do positive PR. 26:25 Poppy Nichaloff: Yeah, really like a reverse sort of— 26:28 Sav Perera: yeah, 26:28 Poppy Nichaloff: where they're educating like me and my followers and we're educating them. So it's like a whole circle. 26:35 Sav Perera: Yeah. And what about the mental health piece? Talk to us about that mental health piece and how it relates to the work that you do. 26:43 Poppy Nichaloff: Yeah, I think that's, um, it's really important because there's a lot of scenarios where we sit down with you know, young boys, young girls. And with what my husband does, part of the program is he'll talk about the music therapy side of it, and he will say, this is a song that I've written about domestic violence that I suffered when I was 12 years old. I've written it down, I've recorded it, no one's going to see it, but for me that was therapy and that helped my, like, process of mental health and all of that. And he will then teach these big boys that You don't— this does— no one has to see this, but this is therapy for me. This is how I, like, you know, process my thoughts. And at the end of the day, it's everyone has their own source of, you know, working through that. And I think that's really important, is to teach those people how to navigate that appropriately and 27:39 Sav Perera: with the right resources. 27:39 Poppy Nichaloff: Yeah, with the right resources. And, you know, we've always been— our program Is my, my husband went to boarding school, so he understands what it's like to leave the community. And if you've been to one of an Aboriginal community before, you'll understand the amount of respect and love, the family connection they have. The connection they have with their land is so significant. You could never take that away from them. And I think we understand that. We respect that fully. And female would deliver these programs into these community spaces is really important because I've got girlfriends back in Adelaide or in any other city and they think, well, why can't you take these kids and pull them out of the community, take them to, you know, a private school? And it's like, it's just, it's not going to happen. Yeah. And I think we, we fully understand that. So we're able to— it's all about sustainability, going back to these communities, delivering these programs, ensuring that they're receiving the support they can without them to leave their community and their family, cuz that's everything to them. And being able to understand that is really important. 28:49 Sav Perera: I think that was very, um, well articulated and passionately said because it is important, like that connection to land. That's, um, something that I think people still, like you said, can't grasp to this day and age, even though there are so many resources, so many Indigenous people and spokespeople and representatives saying, hey, this is like, we feel this connection. In terms of what's next for you, what's next? 29:21 Poppy Nichaloff: For us, we have been doing so much on-the-ground work, which is super exciting, but there's always stuff in the making and, um, you know, stuff that I probably can't talk about just yet cuz I don't know when this will be live. But yeah, there's, there's always stuff happening and expanding our program and yeah, doing a big tour next year and especially in South Australia. That's So our goal is to be in our own, you know, state. 29:46 Sav Perera: It's very exciting. Yeah. We always ask this question from our podcast guests. What would you like to master professionally, personally? 29:55 Poppy Nichaloff: Oh goodness me. Probably, oh my God, probably going to the gym more. It's like my, wanna master that or get to, I don't know. Things change all the time in my household. You know, toddlers are changing. Suddenly my daughter started kindy last week, so now it's like adapting to that lifestyle of being the mum that's going to drop off and pick up. So I'm like, when did this happen? So I think it's just like mastering the motherhood and like being a business owner and navigating those 2 together is like my number one priority. 30:27 Sav Perera: And 30:28 Poppy Nichaloff: I think because we've grown so rapidly the last 12 months, it's like how to— we need to probably ask more people to come in and help us because we can no longer do this just the 2 of us, otherwise we'll get burnt out. So. 30:40 Sav Perera: Thank you so much, Poppy, for being here, for Touching on not just the work that you do, which is so vital and so important, but also touching on motherhood and navigating all of that and still actively maintaining a presence online. So just want to say thank you so much for your time today. All 30:59 Poppy Nichaloff: right, thank you so much for having me. It's been a pleasure. 31:01 Sav Perera: Wow, what an amazing chat we had with Poppy today. The biggest takeaway for me was something that I resonated with deeply because of my own mum, which is when Poppy said that she has not let becoming a mother herself become the only hat that she wears in her life. She said that it's not the main focus, uh, or the sole focus anymore. You know, she loves being a mum, but she's also an entrepreneur. She's a businesswoman that's driving her business forward, forward actively. And I really valued that because I think as women, Especially when women become mothers, you do sort of get put into that role. So for Poppy, it's an act of self-care to run her business. And she says, you know, she owes it to herself that she does something for herself. I think that was a very powerful statement. And I really loved hearing her say that. Make sure you hit follow and share this show with your friends, because our next guest Join us as we sit down with South Australia's former Minister for Small and Family Business, Andrea Michels. 32:14 Speaker: Something in my gut said, this is it, you've got to do it. Yeah, you've got to get out, you've got to do what you want to do. So I did start it, and I think what surprised me was actually how supportive people were. 32:25 Sav Perera: Keep inspiring, keep thriving, and always remember, you're in charge of your business. You're in Charge is brought to you by ThinkHER, an initiative of ThinkLab at Adelaide University. Google ThinkHER, that's T-H-I-N-C-H-E-R, to join our empowering community of like-minded women in business. You're in Charge was recorded on Kaurna land. No transcript lines match that phrase. Try fewer words.
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