Can a 27-second video replace a cover letter?

In this episode, Alan sits down with Luke Marshall, Head of Growth at UseVerb, a startup reinventing the way frontline teams hire with short-form video job applications. Luke shares his journey from big-budget media agencies to lean startup teams, the lessons learned from building and rebuilding UseVerb, and why Gen Z is redefining how we think about recruitment, content, and connection.

You’ll hear why UseVerb is doubling down on portrait video, how they’re targeting multi-location retailers and hospitality groups, and what their experiments in landing pages, email outreach, and TikTok-style branding have revealed so far.

If you’ve ever tried hiring at scale or building a startup in a noisy market, Luke’s insights on growth, product-market fit, and trust-based hiring will hit home.