Imagine navigating a festival with ease, knowing exactly where to go, how busy each venue is, and what’s happening around you. That’s the vision behind Bardar, an app revolutionising the festival experience. In this episode of Pick My Brain, Dexter Todd shares how Bardar pivoted from a nightlife discovery app into a data-driven platform that helps festival organisers improve attendee experiences and prove their economic impact. Alan Jones dives into the importance of positioning Bardar as an enterprise SaaS product rather than a one-off event app, and how this strategy can unlock longer-term revenue and growth. They also discuss Dexter’s cold outreach success with South by Southwest Sydney, landing a $25K contract, and the power of leveraging real-time foot traffic data to build value for festival clients.