Episode Summary:
In this engaging episode of Fintech Fun, host Chris Titley invites Daniel Kniaz to take us through the genesis and evolution of his company Weel, formerly DiviPay. The discussion begins with an exploration of the early days, underscoring the iterative process that led to their current business model. The show offers listeners a glimpse into the world of Australian fintech innovation, capturing both the struggles and triumphs of a startup journey.
Daniel shares valuable insights into the initial concept of DiviPay and the subsequent pivot due to scalability and monetization challenges. The narrative shifts focus to Weel's current mission: resolving SMB spending-related inefficiencies and facilitating seamless expense management. Chris and Daniel's conversation provides a look into the ethos of a fintech founder, the strategic thinking behind pivots in business models, and the shaping of a tech product amidst a changing financial landscape.
Episode Sponsors:
Chapters:
• Daniel Kniaz's journey with Weel highlights the importance of listening to customer needs and adapting business models to meet market demands.
• Weel, born from DiviPay, serves to alleviate SMB spending and employee reimbursement pains by streamlining payment workflows and expense reporting.
• Successful scaling and market fit are achieved by offering a product that assists businesses in tighter financial control during challenging economic climates.
• The rebranding journey from DiviPay to Weel underscores the relevance of strategic name and positioning in the evolving fintech industry.
• Kniaz outlines the future direction for Weel, emphasizing both the expansion into new payment types and the enhancement of pre and post-payment workflows.
