Gordon Renouf
Co-Founder & CEO, Good On You
“You don't do it for quick wins. There are no quick impact wins, and if you're doing it for a financial win, you're probably not doing it for the right reason.” Hear the conversation
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Good On You
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The Future of Ethical Shopping: Insights from Good On You’s Gordon RenoufAbout Good On You
Good On You publishes sustainability ratings for fashion, beauty and retail brands, scoring each on its impact on people, the planet and animals. Shoppers use its app and website to compare brands, and it sells ratings data, a dashboard and an API to retailers, e-commerce platforms, fintechs and publishers. Gordon Renouf launched it in Australia in 2015, with Sandra Capponi as co-founder, and it had rated more than 7,000 brands by late 2025.
- Sector
- Sustainability ratings for fashion, beauty and retail brands
- Business model
- B2C app + B2B SaaS (ratings data)
- Founders
- Sandra Capponi, Gordon Renouf
Sources: goodonyou.eco, partnerships.goodonyou.eco
The people on Day One.
Hear from the team.
Milestones.
- Founded by Sandra Capponi and Gordon Renoufcountryandtownhouse.com
- Launched consumer app in Australiacountryandtownhouse.com
- Launched beauty brand ratingsgoodonyou.eco
- Turned 10 years old, passed 7,000 brand ratingsgoodonyou.eco
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Spot something wrong? Suggest a correctionUpdated 29 October 2026
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