Good On You

Good On You is the most comprehensive and widely trusted brand ratings system for fashion and now beauty, too.

Since 2015, we’ve built a database of over 6,000 fashion brands, all assessed against our world-leading ratings system for their impact on people, the planet, and animals. Building on our expertise, we launched beauty ratings in 2024, helping us get closer to achieving our big goal: using the power of consumer choice to create a more sustainable future.

Good On You ratings technology powers the sustainable shopping experience for major e-commerce platforms, retailers, brands, including Microsoft and FARFETCH, whose Conscious Edit sales grew 1.8x faster than the rest of their marketplace in 2021.

Our ratings capture the inherent complexity in sustainability—analysing brands based on 1000+ data points across hundreds of key issues. For millions of busy shoppers, our user-friendly scores make that information instantly accessible.

For global retailers, Good On You’s powerful API and sustainability tools help take advantage of our brand data to assess, source and promote sustainable brands to the growing conscious consumer market.

Do it all with the confidence you’re backed by the most rigorous methodology out there.