Eleven months, five shows, two newsletters — the deepest sponsor relationship on the network.
Vanta needed to be the default answer on security and compliance for Australian founders — the moment their first enterprise customer asks for proof of controls. Cold ads were getting expensive in a category where the buyer needs context, not impressions.
First Cheque · In the Blink of AI · Pick My Brain · FintechFun · Oversubscribed
One category, five shows, not one
Rather than buy a single show, Vanta took a cross-network campaign across First Cheque, In the Blink of AI, Pick My Brain, FintechFun and Oversubscribed — so the same brand turned up in four different corners of the ecosystem. They've sponsored since June 2024 and are still running. One campaign booked for sixteen episodes ran to twenty-one.
Native reads, trackable everywhere
- Native reads woven into high-engagement conversations — never treated as filler.
- Targeted distribution across the ANZ founder and operator ecosystem, to 35,000+ monthly listeners at the time of the campaign.
- Cross-channel surfacing across audio, YouTube, LinkedIn and show notes, with trackable CTAs per integration.
- 171 referrals from three Oversubscribed episodes alone, January 2026.
Reach that renews, and pipeline that moves
171 referrals from three Oversubscribed episodes — 57 per episode, a tracked-link count, not an estimate. Vanta's own monthly check-ins add 44 website referrals and 3 conversions in September 2025, and three to five confirmed sales on Oversubscribed in January 2026. Running since June 2024 with season-two agreements already in place: a multi-quarter commitment, not a one-off test.
"For nearly two years, we've partnered with Day One across shows like First Cheque, In the Blink of AI, and more recently, Oversubscribed. Their collaborative, hands-on approach has made each campaign seamless and effective, strengthening our brand visibility and credibility across the startup community."
Other sponsorship case studies
1.79 million reported brand touchpoints across four shows in a single four-month campaign.
Read the case study → Integrated sponsorshipNiche reach. 570 qualified leads. Trust built before the click.
Read the case study → Two-campaign sponsorshipTwo campaigns, two shows, one returning sponsor — with three dedicated landing pages to prove where the traffic came from.
Read the case study →Want numbers like Vanta's?
These are real campaigns from the Day One Network — not projections. Tell us who you need to reach and we'll map the shows and the measure before you commit to anything.