1.79 million reported brand touchpoints across four shows in a single four-month campaign.
Deel wanted a brand-reach campaign that showed up in multiple corners of the founder and operator ecosystem at once — podcast, social, newsletter, website and host activity working as one always-on programme, not a single-show buy.
First Cheque · In the Blink of AI · Pick My Brain · Perspective X
A cross-network brand-reach campaign
Deel was integrated across four Day One shows — First Cheque, In the Blink of AI, Pick My Brain and Perspective X — with a reporting tracker combining podcast, owned social, newsletter, website and host activity into one number.
Where the reach actually came from
- Instagram — 1,067,715 reported impressions (59.8%)
- TikTok — 304,909 reported impressions (17.1%)
- LinkedIn — 213,338 reported impressions (11.9%)
- Podcast — 123,190 reported impressions (6.9%)
- Host activity, newsletter and website made up the remaining 4.3%
An always-on presence across four shows
Podcast inventory created a constant sponsor presence across the four-show package, with Instagram as the single largest channel and TikTok and LinkedIn adding meaningful reach on top. Podcast, social, newsletter, website and host activity moved as one campaign rather than four separate buys.
Read as reported channel-level impressions and reach — not independently audited, and not a claim of unique audience reach, brand lift or pipeline attributable to the campaign. See “How we report these” below.
Other sponsorship case studies
Eleven months, five shows, two newsletters — the deepest sponsor relationship on the network.
Read the case study → Integrated sponsorshipNiche reach. 570 qualified leads. Trust built before the click.
Read the case study → Two-campaign sponsorshipTwo campaigns, two shows, one returning sponsor — with three dedicated landing pages to prove where the traffic came from.
Read the case study →Want numbers like Deel's?
These are real campaigns from the Day One Network — not projections. Tell us who you need to reach and we'll map the shows and the measure before you commit to anything.