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Deel
Case study · Network-wide campaign

One brief, four shows: Deel inside the conversations founders and operators already choose.

From April to September 2026, Deel sponsored four Day One shows. Host reads and sponsored segments ran alongside long-form interviews, social clips, newsletters and a sponsor page on dayone.fm.

First Cheque · Pick My Brain · Perspective X · In the Blink of AI

1,917,358
Combined activity across participating shows and channels
151,884
Podcast audio and video plays, included in the total
01 · The brief

One campaign, four audiences

Deel ran across First Cheque, Pick My Brain, Perspective X and In the Blink of AI: four hosts, four audiences, one campaign planned and run by the Day One team.

Alan Jones interviewing Ilana Elbaz from Deel on Pick My Brain
Real campaign example

Why you should think global from day one

Ilana Elbaz · Deel × Pick My Brain · 19 August 2026
02 · The approach

Inside the content, not just the ad break

  • Host reads in each host's own voice, plus sponsored segments inside the episode.
  • Deel's people in long-form conversations: Ilana Elbaz on First Cheque and Pick My Brain, and COO Dan Westgarth on In the Blink of AI.
  • Each conversation cut into clips for YouTube, LinkedIn, Instagram and TikTok, with newsletter placements and a sponsor page on dayone.fm.
03 · The results

1.9 million in combined activity

The participating shows and channels recorded 1,917,358 in combined activity across social media, podcast and supporting channels. The total includes 151,884 podcast audio and video plays.

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Different audiences. Relevant conversations. Tangible response.

Vanta × Oversubscribed

9+

Reported Vanta signups · including 4 additional signups in the last two months; host-reported conservative floor

6.1K

Audio + video plays · October 2025–January 2026 report

A focused audience. A measurable commercial response.

Founders and investors, in the room. Host-led conversations, sponsor integrations and Day One distribution.

A repeat sponsorship partner
“Their collaborative, hands-on approach has made each campaign seamless and effective, strengthening our brand visibility and credibility across the startup community.”
Linda Eir · Growth Marketing Manager, Vanta

Chainguard × Secured

280+

Tracked referrals to Chainguard's landing page

10

Sponsored episodes · January–May 2026; measured through 30 June 2026

A specialist security audience, a trusted host and a clear next step.

On Secured with Cole Cornford. Referrals are not verified sales or qualified leads.

Day One is Australia's podcast network for tech, startups and business · Over 100,000 plays in 30 days

See Deel's current partner offer →

More proof

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