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Rocking Horse Group
Case study · Cross-network launch

A lender that needed founders to know it existed, introduced at the exact moment a new show was finding its audience.

Rocking Horse Group finances startups against their R&D tax incentive — a product founders only look for once they know it exists. An introductory cross-network package ran across First Cheque and a launching In the Blink of AI.

First Cheque · In the Blink of AI (launch)

29,490
Impressions
7,473
Ad listens
7.32%
Engagement rate (vs 1–3.5% benchmark)
4.53%
Click-through rate (vs 0.44–0.65% benchmark)
01 · The brief

A category founders don't search for yet

R&D tax-incentive financing isn't something a founder Googles until they know it exists. The job was awareness at the point a new show was forming its own audience.

02 · The approach

In at the launch, not after it

The campaign ran across an established show (First Cheque) and a brand-new one (In the Blink of AI) at launch, putting Rocking Horse in front of the audience as it was still forming.

03 · The results

Worth being straight about

Impressions and engagement reflect the shows' overall campaign performance, not an isolated slice for this sponsor alone — still what the campaign delivered, just not exclusive to it. Read the rates above as the shows' performance over the campaign window.

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