A US marketplace launching in Australia needed local credibility fast — in what their MD called “a uniquely Australian tone.”
Market entry is a trust problem before it's a reach problem. A founder audience will forgive an unfamiliar brand — it won't forgive one that sounds imported.
First Cheque, with Cheryl Mack & Maxine Minter
Local credibility, fast
Turo needed Australian founders and operators to trust a new marketplace at launch — the audience that decides whether a US brand entering Australia is credible here.
The MD, in the room, not just the ad
Turo went into First Cheque with Cheryl Mack and Maxine Minter rather than buying broad awareness — putting Turo's own MD inside the conversation instead of a generic read.
Why this shape works
Putting the MD in the conversation did more than the impressions did on their own: engagement ran roughly double the benchmark range, and click-through more than five times it, on a campaign built for trust rather than reach alone.
Other sponsorship case studies
Eleven months, five shows, two newsletters — the deepest sponsor relationship on the network.
Read the case study → Network-wide campaign1.79 million reported brand touchpoints across four shows in a single four-month campaign.
Read the case study → Integrated sponsorshipNiche reach. 570 qualified leads. Trust built before the click.
Read the case study →Want numbers like Turo's?
These are real campaigns from the Day One Network — not projections. Tell us who you need to reach and we'll map the shows and the measure before you commit to anything.