Zrinka Tokic
Director, ThincLab at Adelaide University
Zrinka Tokic is the Director of ThincLab and the Australian eChallenge at The University of Adelaide. She is responsible for the strategic development of the eChallenge and Thinclab in South Australia, nationally, and internationally. Zrinka oversees ThincLab locations in Adelaide, Singapore, Waite, Loxton, and New Zealand. With extensive experience in program design, including the development of MOOCs, she has significant industry and start-up experience. Zrinka has worked with small and medium enterprises to develop and introduce new products, enter new markets, and expand sales and business opportunities in both established and new business environments. She specializes in applying design thinking principles to business and is a Stanford-trained Design Thinking Facilitator.
In their own words
From Zrinka Tokic on the emergence of modern cloud tools · The History of the Australian Startup Ecosystem - Interview SeriesGo into this loving what you're doing, but also be ready to change direction.
Key moments
Jump straight to the part of Zrinka Tokic on the emergence of modern cloud tools you want.
- 0:31 Meet Zrinka Tokic
- 1:05 Overview of the eChallenge Program
- 1:55 Zrinka's First Exposure to the Australian Startup Ecosystem
- 2:47 Lessons from Interior Design Background
- 3:39 Growth and Impact of the eChallenge Program
- 5:38 Design Thinking Takeaways from Stanford
- 6:35 Evolution of the Entrepreneurship Center
- 7:00 ThincLab's Role in Supporting Students
- 8:41 Challenges of Running Multiple Locations
- 9:22 Rewarding Aspects of Launching New Locations
Heard on
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▶ Adelaide University on Day One
Adelaide University is a new South Australian public university created by the 2026 merger of the University of Adelaide and the University of South Australia, enrolling… 3 people · 6 episodes → Connections
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