Sarah Kaur

Principal Design Strategist

About

Sarah Kaur is a strategic designer and HCD researcher. Her passion is supporting the creative work of teams across disciplines to collaborate, and come up with smart ways to create impact through using participatory design.

Sarah realises both the incredible potential for AI to support positive outcomes in policy and consumer experiences, and the lack of awareness about appropriate ethical, and technical governance in the AI space.

She holds a Master of Business Analytics and a Bachelor in Fine Arts, and 12 years of professional experience supporting NFP, Government and Private organisations realise their business objectives by placing humans and quality data, at the centre of their decisions and investments. Sarah has designed and led stakeholder engagements on projects delivering algorithmic decision-making models to users. This includes Australia’s Family Court’s first machine learning product amïca, helping couples separate by automating a two-party workflow to gather data, and suggesting a fair division of assets for their agreement.

Prior to becoming a strategic designer, Sarah was a video artist working with dancemakers, and a curator and artistic producer for multidisciplinary festivals. Making a tough choice between staying an arts professional and a sustainable income meant a career change and an entry into the world of digital. She joined Tundra as a Digital Producer, and later Portable to lead the Production team and becoming the Chief of Operations and Strategy, Head of Account Management before founding the Business Design discipline.

Sarah is on the Australian Red Cross Humanity First Advisory Panel to support the development of a humanitarian framework to guide ethical technology development.

© Copyright W2D1 Media Pty Ltd. All rights reserved. 2025

© Copyright W2D1 Media Pty Ltd. All rights reserved. 2025

© Copyright W2D1 Media Pty Ltd. All rights reserved. 2025