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Ricky Sevta

Ricky Sevta

CEO at Deep Space AI

Founder

Ricky Sevta is chief executive of Deep Space AI, a construction-intelligence software company, having served on its board before moving into the CEO role to let founders Luke and Michael focus on sales and customer needs respectively. He previously served as founding chief revenue officer at Simpro, a job-management software company, where he helped scale annual revenue from roughly US$10 million to more than US$100 million and led its expansion into international markets during a period that pushed Simpro's valuation past US$1 billion. On Perspective X with Pauline Fetaui, he spoke about burnout and rebuilding after scaling a company fast.

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In their own words

From What It Really Takes to Scale to $100M: Ricky Sevta on Burnout, Breakthroughs, and Building Again · Perspective X
You could come up with the best product on this planet, but if the market's not ready, you're never gonna achieve product market fit.
▶ What It Really Takes to Scale to $100M: Ricky Sevta on Burnout, Breakthroughs, and Building Again

Career

  1. Now CEO · Deep Space AI
  2. Earlier · Scale-up Global Chief Revenue Officer · simPRO
  3. Earlier Leadership role, construction sector · Schneider Electric
  4. Until 2024 · Startup Board member · Deep Space

Sources: deepspacegroup.ai

Key moments

Jump straight to the part of What It Really Takes to Scale to $100M: Ricky Sevta on Burnout, Breakthroughs, and Building Again you want.

  1. 2:00 Ricky’s transition from engineer to CRO and global scale-up leader
  2. 5:30 The messy middle: scaling simPRO from $10M to $100M ARR
  3. 8:20 Building structure into chaos: onboarding, playbooks, and the “Lego” method
  4. 11:00 Why product-market fit is never static—especially across geographies
  5. 13:30 Market trumps team: Ricky’s framework for evaluating expansion risks
  6. 16:50 Don’t skip the customer: 40% of Ricky’s time was spent on the ground
  7. 19:00 What “Chief Revenue Officer” really meant at simPRO
  8. 22:00 The traits Ricky looks for when hiring early-stage startup leaders
  9. 24:40 The emotional cost of startup life: family, friendships, and isolation
  10. 28:00 Why founders often create businesses to fix something in themselves

Heard on

▶
Perspective X · 23 June 2025 What It Really Takes to Scale to $100M: Ricky Sevta on Burnout, Breakthroughs, and Building Again

Deep Space AI on Day One

Deep Space AI We get it. Running a mid-sized construction company is no walk in the park. You’re juggling projects, teams, and a tangle of disconnected tools, all while trying to… 1 person · 1 episode →

Connections

Spot something wrong? Suggest a correction Updated 25 September 2026

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