Mayra Hurtado
Co-Founder & CEO, Hormony at Hormony® (Prelude Health)
With over two decades of experience in branding, marketing, and digital transformation, I am a co-founder of Prelude Health and FemTech Mexico, two innovative ventures in the femtech. Prelude Health is a platform that empowers women to take control of their hormonal health journey, while FemTech Mexico, is a community focused on driving innovation in Women’s Health.
As a co-founder, I leverage my skills and knowledge in strategy, business development, influencer marketing, omnichannel retail, project management, and change management to create value for our stakeholders. I also have a keen interest in exploring the applications of AI and blockchain in healthcare, as well as the implications of data ownership and privacy. Additionally, I am a certified Scrum Master, a yoga teacher, a mindfulness practitioner, and a lifelong learner. I believe in continuous improvement, collaboration, and positive impact.
Career
- Now Co-Founder & CEO, Hormony · Hormony® (Prelude Health)
- Earlier Marketing & e-commerce roles, Southeast Asia and Pacific · adidas
Sources: mexpreneurs.com
Key moments
Jump straight to the part of How Hormony Is Helping Women Decode Perimenopause | Mayra Hurtado you want.
- 2:05 Mayra Hurtado’s journey from global marketing to femtech founder
- 5:57 Why hormones have been ignored in medical research for decades
- 7:55 Perimenopause vs menopause — what really happens to your body
- 11:38 The meaning behind “Hormony” and the science of hormonal balance
- 12:06 How Hormony works: personalised saliva testing and daily habit design
- 16:37 From corporate leadership to startup life — lessons in transition
- 18:22 Building a global team across Singapore, Mexico New Zealand
- 20:54 Raising capital in women’s health and closing the gender funding gap
- 26:17 Failures, feedback, and learning to treat setbacks as redirections
- 28:35 Mayra’s non-negotiables: sleep, gratitude, and mental health connection
Connections
Spot something wrong? Suggest a correction Updated 25 September 2026
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