Marie Dowling
Founder at Newsary
After a decade of working in PR, I became allergic to pitching over-edited press releases about the same old story from already successful businesses.
I became obsessed with bringing more and more diverse stories to the media by connecting better stories to the right audience.
So I founded Newsary, a freemium media engine empowering founders, one-person marketing teams and change-makers to do great PR by crafting newsworthy stories and matching them with the most relevant media.
With >150 freemium users, our prototype already delivers comparable results to PR agencies for <1% of the cost.
For journalists, content creators and podcasters, we're building the future of media relations. One when they are at the source of the news, instead of being overflooded by hundreds of irrelevant pitches.
Let's change the world, your story at a time!
Career
- Now Founder · Newsary
- Earlier Senior Consultant · BlueChip Communication
- Earlier · Startup Founder & CEO · EzyCom
Sources: unemployedandafraid.com.au
Key moments
Jump straight to the part of How to Turn Happy Customers Into Your Best Sales Channel you want.
- 2:13 Meet Marie Dowling and her path from PR agency to founder
- 4:37 Why bigger clients mean less interesting press releases
- 6:09 What Newsary does and who it's for
- 7:02 The pivot: from "how to write" to "what is a good story"
- 8:01 Why PR is the new SEO
- 9:09 How Newsary works: interview-style, not AI-generated
- 11:05 Pricing: what Newsary costs vs. a traditional agency
- 12:32 How Marie finds customers (and what they all say about PR)
- 13:39 The real reason most PR fails: founder involvement
- 15:14 Alan's challenge: scaling beyond founder-led sales
Connections
Spot something wrong? Suggest a correction Updated 25 September 2026
Want a show of your own?
W2D1 Media — the team behind the Day One Network, which helped build Blackbird Ventures' Wild Hearts — builds and produces podcasts for funds, founders and operators. If you want a show built around your brand, let's talk.