Justin Wastnage
CEO and Founder at Vloggi
Justin Wastnage is founder and CEO of Vloggi, a Sydney-based video collaboration platform that lets organisations collect and manage user-generated video at scale. He founded the company in late 2018 after roles as director of the Tourism & Transport Forum, founder of the Flight TV aviation video channel, and content roles at Microsoft and interactive TV pioneer Static2358. Vloggi has raised angel funding including a 2021 round that valued the company at US$2.5 million, and counts Qantas, PayPal and MYOB among its enterprise clients. On Pick My Brain with Alan Jones, Wastnage discussed why investors keep saying no to founders and what to do about it.
Career
- Now CEO and Founder · Vloggi
- Earlier Established video publishing arm (London & Sydney) · Reed Elsevier (RelX)
- Earlier Established video PR unit · Microsoft
- Earlier · Startup Early team member, digital TV startup · Static 2358
- Earlier · Startup Co-founder · HowWasIt?
Sources: vloggi.com
Key moments
Jump straight to the part of Why Investors Keep Saying No (And What to Do About It) | Justin Wastnage from Vloggi you want.
- 2:03 Meet Justin Wastnage and the origins of Vloggi
- 4:57 What Vloggi does: video as content, data and evidence
- 7:11 What changed with synthetic AI video and why it matters now
- 9:00 The pivot story: from tourism boards to enterprise compliance
- 12:35 Bootstrapping and the team behind Vloggi
- 13:03 The current raise: $800k to bring the enterprise product to market
- 17:03 How Vloggi verifies that uploaded video is authentic, not AI-generated
- 19:33 Commercial model: per project vs ongoing enterprise licensing
- 22:31 Why Vloggi wants to be infrastructure, not a consumer brand
- 24:48 Alan's challenge: how to reposition when investors think they know your old story
Connections
Spot something wrong? Suggest a correction Updated 25 September 2026
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