Gordon Renouf
Co-Founder & CEO at Good On You
My passion is to make it possible for people's consumer choices to match their values and thus create positive change for the environment, people who work in the supply chain and animals. I have worked with many others to found Good On You and Ethical Consumers Australia to achieve this.
I am also an experienced consumer advocate across a wide range of industries with particular knowledge of and interest in sustainable consumption, access to legal services, consumer protection, financial services, telecommunications and energy.
I put that experience to work on a number of Boards and Committees striving to achieve positive change in those areas.
In their own words
From The Future of Ethical Shopping: Insights from Good On You’s Gordon Renouf · The MixYou don't do it for quick wins. There are no quick impact wins, and if you're doing it for a financial win, you're probably not doing it for the right reason.
Key moments
Jump straight to the part of The Future of Ethical Shopping: Insights from Good On You’s Gordon Renouf you want.
- 0:30 The elevator pitch: What is Good On You?
- 2:13 How the platform works: From mobile apps to web directories.
- 4:17 Good On You’s early years and evolution as a social impact business.
- 5:36 Working with retailers and brands: Partnerships that scale impact.
- 6:49 The significance of consumer-driven choices in sustainability.
- 8:17 Addressing overconsumption and fostering durable fashion.
- 12:05 The role of regulation vs. consumer power.
- 14:14 Brands leading the way in sustainability: From Patagonia to Nudie Jeans.
- 18:32 Exploring innovative business models and circular fashion solutions.
- 29:11 Electrifying the supply chain: A lever for impactful change.
Connections
Spot something wrong? Suggest a correction Updated 25 September 2026
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