Freddie McKenzie

Freddie McKenzie is co-founder and chief executive of Manifest, a Sydney-based AI platform giving creative agencies real-time visibility into time, cost and tool use in place of manual timesheets. He founded the company with Henry Collinson after both hit the same operational blind spots while experimenting with new ways of working during the pandemic. Manifest launched with a $2 million pre-seed round backed by agency investors. Before Manifest, McKenzie built and sold Auckland creative production company VIVID Creative. On Day One's In The Blink Of AI, he argued the SaaS-driven agency model is being upended by AI.