Frank Greeff
Co-Founder at Kinso AI
Frank Greeff is co-founder of Kinso AI, a Sydney startup building a unified inbox that consolidates email, messages and contacts and drafts replies in the user's voice. He previously co-founded Realbase with his brother Jacques, selling it to Domain Group in 2022 for a reported $180 million exit before leaving to start Kinso. Earlier in his career he worked at Founders Table and Relume. He has spoken about building distribution before product, and about the exit and Kinso's purpose, on In The Blink Of AI with Georgie Healy.
Career
- Now Co-Founder · Kinso AI
- Earlier · Scale-up Co-founder · Realbase
Sources: kinso.ai
Key moments
Jump straight to the part of How to Build Distribution Before You Build the Product with Frank Greeff from Kinso (Replay Ep) you want.
- 3:20 What Kinso is, and why aggregate business messaging
- 6:15 Why Frank couldn't retire after a $180M exit
- 10:45 Hack of the week: how non-technical founders can challenge engineers with AI
- 14:30 Why Frank thinks MVPs can't be scrappy anymore
- 18:00 Building a founding team: attracting top AI engineering talent
- 23:30 Meta's $100M AI hires, and how Kinso competes
- 26:40 Why VCs rejected Kinso, and why Frank is self-funding
- 30:50 Taste as a moat: what makes great AI products stand out
- 33:00 How building an AI startup differs from Realbase
- 36:00 Planning for exits: documentation and timing
Connections
Spot something wrong? Suggest a correction Updated 25 September 2026
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