Ideal customer profile
Also: ICP
A precise description of the customer you serve best — the one who buys fastest, stays longest and pays most.
Narrowing your ICP usually accelerates growth; trying to sell to everyone is why early go-to-market stalls.
Hear it from people who've done it
Get the real-world version of "Ideal customer profile" drawn from hundreds of conversations with founders and investors.
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Go-to-market
How you reach customers and turn them into revenue — the channels, motion and pricing that get the product sold.
TAM / SAM / SOM
Nested market sizes — total addressable (TAM), serviceable (SAM) and the share you can realistically win (SOM).
Product-market fit
The point where you've built something a market genuinely wants and pulls out of you faster than you can supply it.
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